[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"sanity-CbJnGfw-gNt2zT-BV8VKm7_8znixOH1Dn7RaC6ApxDE":3,"sanity-vWO_F1wGOYKOIkFhYVf8YqW2rGysyAO1t6_7lEsK-jc":26,"sanity-BpP12HjnnxqenK6Kj3fkU2p9cvm6My6PZCDKtoTRUCY":96,"sanity-tZ9sryXzIZ5IHxuwrI6MR4ANDe875gQr3TdERhAr8T4":129},{"data":4,"sourceMap":-1},{"_createdAt":5,"_id":6,"_rev":7,"_system":8,"_type":6,"_updatedAt":11,"headerFrasetta":12,"showFrasetta":25},"2024-09-24T09:16:53Z","header","p760j7h835F4y7spQlBYJd",{"base":9},{"id":6,"rev":10},"weFjAg3F0H46n8pjNHFp0o","2026-05-18T10:57:18Z",[13],{"_key":14,"_type":15,"children":16,"markDefs":23,"style":24},"8eadd18b3ed0","block",[17],{"_key":18,"_type":19,"marks":20,"text":22},"e6dcee98cdea","span",[21],"strong","",[],"normal",true,{"data":27,"sourceMap":-1},{"categories":28,"clusters":43},[29,34,39],{"_id":30,"_type":31,"name":32,"slug":33},"26f5f963-f363-481e-b28b-a6a8eb3333a2","page",null,"page-01",{"_id":35,"_type":36,"name":37,"slug":38},"f11cf4d3-b8c6-4bb9-9fb2-88b5a8cd910e","category","Ecommerce","ecommerce",{"_id":40,"_type":36,"name":41,"slug":42},"afa06101-fcb3-4ccc-9911-5a71710f8303","Digital","digital",[44,48,52,56,60,64,68,72,76,80,84,88,92],{"_id":45,"name":46,"slug":47},"f87aa443-47c3-4a7e-ab69-c920892d9a3e","AI e automazione","ai-automazione",{"_id":49,"name":50,"slug":51},"2d96f075-f23c-4b70-81fe-0bc25154f351","B2B e wholesale","b2b-wholesale",{"_id":53,"name":54,"slug":55},"078b27bf-bec0-4f0a-b7d1-7bdc7c5c173a","CRM e HubSpot","crm-hubspot",{"_id":57,"name":58,"slug":59},"c8ec620d-47ae-43f8-9cda-4e7a58adc807","CRO, retention e marketing","cro-retention-marketing",{"_id":61,"name":62,"slug":63},"ea8a8772-cbac-44f8-b00a-f8a44410d67c","Checkout e pagamenti","checkout-pagamenti",{"_id":65,"name":66,"slug":67},"eea4e0e2-d793-45f4-b234-fc0290ae2825","Design, UX e contenuti prodotto","design-ux-prodotto",{"_id":69,"name":70,"slug":71},"25f3e65c-24ce-48f1-b7fc-850d0bb2320b","Integrazioni, ERP, PIM, OMS","integrazioni-erp-pim-oms",{"_id":73,"name":74,"slug":75},"6a5e3ac7-e7bf-449b-bb16-c81ff40b7d52","Internazionalizzazione e Markets","internazionalizzazione-markets",{"_id":77,"name":78,"slug":79},"d4e19d3c-eade-42c3-b671-2b67c3e9dd9f","Piattaforma Shopify","piattaforma-shopify",{"_id":81,"name":82,"slug":83},"2665f19a-ee35-4727-9dcf-7b8eade827b5","Replatforming e migrazioni","replatforming-migrazioni",{"_id":85,"name":86,"slug":87},"a143c910-28a1-4595-b276-ba24b3b958f0","SEO e GEO per ecommerce","seo-geo-ecommerce",{"_id":89,"name":90,"slug":91},"e2a8657a-0b93-41f5-9168-ea34c44fe604","Shopify Plus & enterprise","shopify-plus-enterprise",{"_id":93,"name":94,"slug":95},"789ee9e4-a5e7-4472-9444-781ed30e80dd","Strategia ecommerce","strategia-ecommerce",{"data":97,"sourceMap":-1},{"doc":98,"totalFamily":128,"totalTag":115},{"_id":99,"_type":100,"color":101,"description":117,"families":118,"kind":119,"name":120,"parentCluster":121,"pillar":122,"slug":125},"d52b0d6e-23d0-4c14-bacc-28cf41ee609c","tag",{"_type":102,"alpha":103,"hex":104,"hsl":105,"hsv":109,"rgb":112},"color",1,"#f400fb",{"_type":106,"a":103,"h":107,"l":108,"s":103},"hslaColor",298.32669322709165,0.492156862745098,{"_type":110,"a":103,"h":107,"s":103,"v":111},"hsvaColor",0.984313725490196,{"_type":113,"a":103,"b":114,"g":115,"r":116},"rgbaColor",251,0,244,"Cosa sono i marketplace, come sceglierli, come venderci sopra (Amazon in testa) e come integrarli con il proprio ecommerce.",[],"family","Vendere su marketplace e Amazon",{"name":94,"slug":95},{"slug":123,"title":124},"cosa-marketplace","Che cos'è un marketplace online: definizione, come funziona e tipi",{"_type":126,"current":127},"slug","vendere-su-marketplace-e-amazon",9,{"data":130,"sourceMap":-1},[131,153,171,186,201,216,231,243,257],{"_id":132,"_type":133,"author":134,"category":140,"date":142,"excerpt":143,"mainImage":144,"slug":150,"title":152},"ecommerce-vendita-multimarketplace-intervista-pietro-tibaldeschi-sales-director-edock","post",{"_id":135,"_type":136,"name":137,"slug":138},"f65fa201-152e-4c0c-b5f7-4399b165378f","author","Redazione",{"_type":126,"current":139},"redazione",{"_id":35,"_type":36,"name":37,"slug":141},{"_type":126,"current":38},"2026-08-05T04:32:14.868Z","Omnicanalità, catalogo unico, commissioni e resi che cambiano, agentic commerce: intervista a Pietro Tibaldeschi di MarketRock su come è cambiata la vendita su più marketplace.",{"_type":145,"aiGenerated":25,"alt":146,"asset":147},"image","La vendita multimarketplace è semplice | Foto AI generated",{"_ref":148,"_type":149},"image-9436495e50385457003dd1896dccf7560fd0ec32-1672x941-png","reference",{"_type":126,"current":151},"vendita-multimarketplace-intervista-pietro-tibaldeschi-sales-director-edock","La vendita omnicanale nell'era dell'automazione: intervista a Pietro Tibaldeschi",{"_id":154,"_type":133,"author":155,"category":160,"date":162,"excerpt":163,"mainImage":164,"slug":168,"title":170},"ecommerce-come-vendere-su-amazon-i-tuoi-prodotti",{"_id":156,"_type":136,"name":157,"slug":158},"acebc245-3745-4a3f-a2dc-02640a7a9792","Giovanni Fracasso",{"_type":126,"current":159},"giovanni-fracasso",{"_id":35,"_type":36,"name":37,"slug":161},{"_type":126,"current":38},"2026-07-19T09:00:00.000Z","Come vendere su Amazon nel 2026: account Seller Central, FBA o spedizione del venditore, Buy Box, costi reali e come integrare il marketplace con il tuo store Shopify in ottica multicanale.",{"_type":145,"aiGenerated":25,"alt":165,"asset":166},"Vendere su Amazon i tuoi prodotti | Foto AI generated",{"_ref":167,"_type":149},"image-9fdd46e807b3ecf66e51fc3a2ed53e9515dbdbde-1672x941-png",{"_type":126,"current":169},"come-vendere-su-amazon-i-tuoi-prodotti","Vendere su Amazon i tuoi prodotti: guida tra marketplace, FBA e Shopify",{"_id":172,"_type":133,"author":173,"category":175,"date":177,"excerpt":178,"mainImage":179,"slug":183,"title":185},"ecommerce-cosa-ecommerce-marketplace-manager",{"_id":135,"_type":136,"name":137,"slug":174},{"_type":126,"current":139},{"_id":35,"_type":36,"name":37,"slug":176},{"_type":126,"current":38},"2026-07-08T09:00:00.000Z","Chi è il marketplace manager, di cosa si occupa nella vendita su Amazon, eBay e gli altri canali, e come gestire i marketplace da Shopify. La guida al ruolo.",{"_type":145,"aiGenerated":25,"alt":180,"asset":181},"Marketplace manager chi è, cosa fa | Foto AI generated",{"_ref":182,"_type":149},"image-eb8aedeb274e0fe125727f2e01be328e2ca1b794-2752x1536-png",{"_type":126,"current":184},"cosa-ecommerce-marketplace-manager","Marketplace manager: chi è, cosa fa e come si integra con Shopify",{"_id":187,"_type":133,"author":188,"category":190,"date":192,"excerpt":193,"mainImage":194,"slug":198,"title":200},"ecommerce-marketplace-e-commerce-pro-e-contro",{"_id":135,"_type":136,"name":137,"slug":189},{"_type":126,"current":139},{"_id":35,"_type":36,"name":37,"slug":191},{"_type":126,"current":38},"2026-06-28T09:00:00.000Z","Vendere su un marketplace come Amazon o su un ecommerce di proprietà: vantaggi, svantaggi, costi e margini a confronto per scegliere con criterio.",{"_type":145,"aiGenerated":25,"alt":195,"asset":196},"Ecommerce o marketplace  vantaggi, svantaggi | Foto AI generated",{"_ref":197,"_type":149},"image-773ac4e8e1b205ea13fb0d244672f3a8fd48a51e-2752x1536-png",{"_type":126,"current":199},"marketplace-e-commerce-pro-e-contro","Ecommerce o marketplace: vantaggi, svantaggi e quando conviene l'uno o l'altro",{"_id":202,"_type":133,"author":203,"category":205,"date":207,"excerpt":208,"mainImage":209,"slug":213,"title":215},"ecommerce-multi-vendor-nellecommerce-realizzarlo-con-shopify",{"_id":156,"_type":136,"name":157,"slug":204},{"_type":126,"current":159},{"_id":35,"_type":36,"name":37,"slug":206},{"_type":126,"current":38},"2026-06-24T09:00:00.000Z","Cos'è un ecommerce multivendor, come funziona, i modelli verticale e orizzontale e come realizzare un marketplace con Shopify e Shopify Plus.",{"_type":145,"aiGenerated":25,"alt":210,"asset":211},"Ecommerce multivendor come creare un marketplace con Shopify | Foto AI generated",{"_ref":212,"_type":149},"image-0bbb8060b77988aabc145abd4b0135c6c84f5f09-1672x941-png",{"_type":126,"current":214},"multi-vendor-nellecommerce-realizzarlo-con-shopify","Ecommerce multivendor: come creare un marketplace con Shopify",{"_id":217,"_type":133,"author":218,"category":220,"date":222,"excerpt":223,"mainImage":224,"slug":228,"title":230},"ecommerce-come-scegliere-marketplace-online",{"_id":156,"_type":136,"name":157,"slug":219},{"_type":126,"current":159},{"_id":35,"_type":36,"name":37,"slug":221},{"_type":126,"current":38},"2026-06-23T09:00:00.000Z","I criteri per scegliere il marketplace giusto per il tuo prodotto, le piattaforme principali e a chi servono, e l'errore di sceglierne uno e basta.",{"_type":145,"aiGenerated":25,"alt":225,"asset":226},"Come scegliere un marketplace online | Foto AI generated",{"_ref":227,"_type":149},"image-12e1689d31ef010fb2a07a98a68a9506361d81ed-1672x941-png",{"_type":126,"current":229},"come-scegliere-marketplace-online","Come scegliere un marketplace online: criteri e piattaforme a confronto",{"_id":232,"_type":133,"author":233,"category":235,"date":222,"excerpt":237,"mainImage":238,"slug":242,"title":124},"ecommerce-cosa-marketplace",{"_id":156,"_type":136,"name":157,"slug":234},{"_type":126,"current":159},{"_id":35,"_type":36,"name":37,"slug":236},{"_type":126,"current":38},"Cos'è un marketplace online, come funziona il meccanismo di intermediazione e fiducia, quali tipi esistono e perché non basta vendere solo lì.",{"_type":145,"aiGenerated":25,"alt":239,"asset":240},"Che cos'è un marketplace online | Foto AI generated",{"_ref":241,"_type":149},"image-ded29fea96719d93bdc67eae294852f85a9a93d5-1672x941-png",{"_type":126,"current":123},{"_id":244,"_type":133,"author":245,"category":247,"date":222,"excerpt":249,"mainImage":250,"slug":254,"title":256},"ecommerce-perche-vendere-marketplace-online",{"_id":156,"_type":136,"name":157,"slug":246},{"_type":126,"current":159},{"_id":35,"_type":36,"name":37,"slug":248},{"_type":126,"current":38},"Le ragioni vere per vendere sui marketplace e i costi che non vedi in fattura: traffico e fiducia subito, in cambio di margine, brand e clienti.",{"_type":145,"aiGenerated":25,"alt":251,"asset":252},"Perché vendere nei marketplace online | Foto AI generated",{"_ref":253,"_type":149},"image-d5f829097b2b25669a95e79eb3b7255aa3405f3d-1672x941-png",{"_type":126,"current":255},"perche-vendere-marketplace-online","Perché vendere nei marketplace online: vantaggi reali e costi nascosti",{"_id":258,"_type":133,"author":259,"category":261,"date":263,"excerpt":264,"mainImage":265,"slug":269,"title":271},"ecommerce-marketplace-europei-importanti",{"_id":156,"_type":136,"name":157,"slug":260},{"_type":126,"current":159},{"_id":35,"_type":36,"name":37,"slug":262},{"_type":126,"current":38},"2026-06-21T09:30:00.000Z","I marketplace più usati in Europa oggi: generalisti, campioni nazionali, colossi asiatici e second-hand. La mappa aggiornata per chi vende oltreconfine.",{"_type":145,"aiGenerated":25,"alt":266,"asset":267},"Marketplace europei i più importanti | Foto AI generated",{"_ref":268,"_type":149},"image-483e246827af0ad7a0bdb9afda40221b22c307a5-1672x941-png",{"_type":126,"current":270},"marketplace-europei-importanti","Marketplace europei: i più importanti dove vendere oggi (la mappa 2026)"]